About me

Hi! I’m Samantha, the one-woman show behind Priority Planners — planner lover, mam of four, and full-time dream chaser ✨

After years of juggling work, motherhood, and my health (I live with narcolepsy and cataplexy), I left my job at Amazon to build something that worked with my busy life. I wanted to create tools that help people like me feel more in control of their days — and actually excited to plan them!

What began as 'The Budget Planner' made just for myself has come a long way—it looked very different from what it is today, has now grown into a colourful collection of planners, enamel pins, stationery, and creative tools — designed to make everyday life a little more organised (and a lot more fun). Everything is packed by me from my storage unit with love — no fancy studio, just real life, real mess, and real passion behind the scenes 💖

Whether you're here to get organised, treat yourself to some cute stationery, or just support a small business — I’m so happy you’re here.

Thanks for being part of the Priority Planners journey 💕